Must Read Books About Startup Strategy And Growth

The guide curates essential literature for entrepreneurs and startups, focusing on startup strategy, growth, and innovation. It presents a selection of books that delve into various aspects of business development, from evaluating startup projects and designing disruptive innovation to mastering behavioral driven digital marketing strategies.

How to Evaluate Startup Projects

● When Businesses Test Hypotheses: A Four-Step Approach To Risk Management For Innovative Startups. With a foreword by Anthony J. Tether. – Dmytro Shestakov (Apr 2024). Ibidem Press, Ukrainian Voices, vol. 52. ISBN: 978-3-8382-1883-0.● Fundamentals of Entrepreneurial Finance – Marco Da Rin, Thomas Hellmann (2020). Oxford University Press. ISBN 978–0–19–974475–6.● Project valuation using real options. Practicioner's guide – Prasad Kodukula, Chandra Papudesu (2006). J. Ross Publishing. ISBN: 1-932159-43-6.● Investments. 12th edition – Zvi Bodie, Alex Kane, Alan Marcus (2020). McGraw Hill. ISBN: 978-1-26001-383-2.● The Real Cost of Capital: A Business Field Guide to Better Financial Decisions – Tim Ogier, John Rugman, Lucinda Spicer (2004). Financial Times Press. ISBN: 978-0-27368-874-7.

Books About Startup Strategy and Management

● The Lean Startup: How Constant Innovation Creates Radically Successful Businesses. First edition – Eric Ries (2011). Portfolio Penguin. ISBN: 978-0-67092-160-7. ● Rules for Revolutionaries: The Capitalist Manifesto for Creating New Products and Services. First edition – Guy Kawasaki (2009). Harper Business. ISBN: 978-0-88730-996-0.● When Businesses Test Hypotheses: A Four-Step Approach To Risk Management For Innovative Startups. With a foreword by Anthony J. Tether. – Dmytro Shestakov (Apr 2024). Ibidem Press, Ukrainian Voices, vol. 52. ISBN: 978-3-8382-1883-0● Getting to Plan B: Breaking Through to a Better Business Model – John Mullins, Randy Komisar (2009). Harvard Business Review Press. ISBN: 978-1-42212-669-1.● The Four Steps to the Epiphany: Successful Strategies for Products that Win. First Edition, Steve Blank (2020). Wiley. ISBN: 978-1-11969-035-1.● Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers – Alexander Osterwalder, Yves Pigneur (2010). Wiley. ISBN: 978-0-47087-641-1. ● Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist. Fourth Edition – Brad Feld, Jason Mendelson (2019). Wiley. ISBN: 978-1-11959-482-6.● Angels, Dragons and Vultures: How to Tame the Venture Capital Beasts Without Losing Your Company – Simon Acland (2011). Nicholas Brealey Publishing. ISBN: 978-1-85788-551-4.● Leading at the Speed of Growth: Journey from Entrepreneur to CEO. First edition – Katherine Catlin, Jana Matthews (2008). Wiley. ISBN: 978-0-76455-366-0.

Product Strategy and Management for Startups

● Solution Architect's Handbook. Second edition – Saurabh Shrivastava, Neelanjali Srivastav (2022). Packt. ISBN: 978-1-80181-661-8.● Scrum: A revolutionary approach to building teams, beating deadlines and boosting productivity – Jeff Sutherland (2014). Random House Business. ISBN: 978-1-84794-108-4.● Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days – Braden Kowitz, Jake Knapp, John Zeratsky (2016). Simon & Schuster. ISBN: 978-1-50112-174-6.● The Experience Economy: Competing for Customer Time, Attention, and Money –Joseph Pine II, James Gilmore (2019). Harvard Business Review Press. ISBN: 978-1-63369-797-3.● User Story Mapping: Discover the Whole Story, Build the Right Product – Jeff Patton, Peter Economy (2014). O′Reilly. ISBN: 978-1-49190-490-9.

Startup Digital Marketing Strategy

● Pre-Suasion: A Revolutionary Way to Influence and Persuade – Robert Chaldini (2017). Random House Business. ISBN: 978-1-84794-143-5.● The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters – Joseph Sugarman (2006). Wiley. ISBN: 978-0-47005-124-5.● Marketing 4.0: Moving from Traditional to Digital – Philip Kotler, Hermawan Kartajaya, Iwan Setiawan (2017). Wiley. ISBN: 978-1-11934-120-8.● How Brands Grow: What Marketers Don't Know – Byron Sharp (2010). Oxford University Press. ISBN: 978-0-19557-356-5.● Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement. Third edition – Daniel Rowles (2022). Kogan Page. ISBN: 978-1-39860-320-2.● The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk – Al Ries, Jack Trout (1993). HarperCollins. ISBN: 978-0-88730-592-4.● Positioning: The Battle for Your Mind: The Battle for Your Mind. Second edition – Al Ries, Jack Trout (2001). McGraw-Hill Education. ISBN: 978-0-07137-358-6.

Product, Marketing and Customer Analytics

● Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics (Interactive Technologies). Third edition – Bill Albert, Tom Tullis (2022). Morgan Kaufmann. ISBN: 978-0-12818-080-8.● Business Analytics: Data Analysis & Decision Making. Seventh edition – Wayne Winston, Christian Albright (2019). South-Western College Publishing. ISBN: 978-0-35710-995-3.● Data Science from Scratch: First Principles with Python. Second edition – Joel Grus (2019). O′Reilly. ISBN: 978-1-49204-113-9.● Learning Google Analytics: Creating Business Impact and Driving Insights – Mark Edmondson (2022). O'Reilly Media. ISBN: 978-1-09811-308-7.

Understanding Disruptive Innovation

● When New Technologies Cause Great Firms to Fail. Reprint edition – Clayton M. Christensen (2013). Harvard Business School Press. ISBN: 978-1-42219-602-1.● The Disruption Dilemma – Gans Joshua (2016). MIT Press. ISBN: 978-0-26203-448-7.● The Innovator's Guide to Growth: Putting Disruptive Innovation to Work – Scott Anthony, Mark Johnson, Joseph Sinfield, Elizabeth Altman (2008). Harvard Business Review Press. ISBN: 978-1-59139-846-2.● The Innovator's DNA. With a New Preface: Mastering the Five Skills of Disruptive Innovators – Jeff Dyer, Hal Gregersen, Clayton M. Christensen (2019). Harvard Business Review Press. ISBN: 978-1-63369-720-1.

The Art of Innovation Management

● Making Innovation Work: How to Manage It, Measure It, and Profit from It. Updated Edition – Tony Davila, Marc Epstein, Robert Shelton (2011). Pearson FT Press. ISBN: 978-0-13309-258-5.● HBR's 10 Must Reads on Innovation (with featured article "The Discipline of Innovation" by Peter F. Drucker) – Harvard Business Review Press (2013). ISBN: 978-1-63369-460-6.● The Innovator's Method: Bringing the Lean Start-up into Your Organization – Nathan Furr, Jeff Dyer, Clayton M. Christensen (2014). Harvard Business Review Press. ISBN: 978-1-62527-146-4.● The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation – Frans Johansson, Teresa Amabile (2017). Harvard Business Review Press. ISBN: 978-1-63369-292-3.● Innovation Management: Effective strategy and implementation. Third Edition – Keith Goffin, Rick Mitchell (2016). Red Globe Press. ISBN: 978-1-13737-343-4.● Innovation Capital: How to Compete and Win Like the World's Most Innovative Leaders – Jeff Dyer, Nathan Furr, Curtis Lefrandt (2019). Harvard Business Review Press. ISBN: 978-1-63369-652-5.● The PDMA Handbook of New Product Development. Third Edition – Kenneth B. Kahn (2013). John Wiley & Sons. ASIN: B00I60RERS.

Psychology of Startup Uncertainty and Risks

● Against the Gods: The Remarkable Story of Risk – Peter L. Bernstein (1998). Wiley. ISBN: 978-0-47129-563-1.● Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism – George Akerlof, Robert Shiller (2010). Princeton University Press. ISBN: 978-0-69114-592-1.● Judgement Under Uncertainty: Heuristics and Biases. First edition – Daniel Kahneman, Paul Slovic, Amos Tversky (1982). Cambridge University Press. ISBN: 978–0-52128-414-1.● Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets – Nassim Nicholas Taleb (2005). Random House Trade Paperbacks. ISBN: 978-0-81297-521-5.● Predictably Irrational: The Hidden Forces That Shape Our Decisions – Dan Ariely (2009). Harper. ISBN: 978-0-0611855-454-5.

How to Create the Best Business Strategy

● Good Strategy, Bad Strategy: The Difference and Why It Matters – Richard Rumelt (2011). Crown Currency. ISBN: 978-0-30788-623-1.● HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter) – Harvard Business Review Press (2011). ISBN: 978-1-63369-449-1.● Understanding Michael Porter: The Essential Guide to Competition and Strategy – Joan Magretta (2011). Harvard Business Review Press. ISBN: 978-1-42216-059-6.● Harvard Business Review on Advances in Strategy – Harvard Business Review Press (2002). ISBN: 978-1-57851-803-6.● The McKinsey Way: Using the Techniques of the World's Top Strategic Consultants to Help You and Your Business – Ethan M. Rasiel (1999). McGraw Hill. ISBN: 978-0-07053-448-3.